Determinants of Online Consumer Purchase Behavior during COVID-19 Pandemic in Metropolitan City: Implications in Post-Pandemic

The Covid-19 pandemic led to dramatic consumer purchasing behaviour shifts when many nations declared the closure of all physical stores stop virus from spreading. As a result, consumers' has changed brick-and-mortar online shopping. This research examines influencing factors that affect consumers’ during pandemic. measures four independent variables: perceived ease use, usefulness, product price and trust. Two hundred thirty-eight questionnaires were collected analysed using SPSS software. Each variable significantly affected among young adults. most significant is which positively influenced behaviour. findings this study are needful for marketers understand Therefore, can provide insights predict patterns in post-pandemic industries.